I’ll never forget one of my first job interviews after graduation. I was asked the question — “If you could describe yourself in one word, what would it be?”
I paused for a second…thought about it, and uttered: “Rule Breaker.”
Interviewer: “That’s two words.”
Me: “Exactly.”
Let’s be honest, branded social content is rarely sexy. It’s actually more comparable to that annoying kid in school that would always show up to parties uninvited.
Branded content is awkward.
Branded content is untimely.
Branded content is out of place.
This isn’t because people don’t want to hear from brands… it’s because most brands don’t publish anything cool enough to garner attention.
